many bells down

Spelling and Starbucks go well together
April 11, 2006, 1:25 pm
Filed under: Food, Movies

Usually film and movie promotion is limited to limited-edition plastic cups from fast food chains and action figures in your local retail store.  But Starbucks, ever the pioneer of something in the entertainment/coffee world, is running a really unique promotion for the spelling bee/slice of life movie Akeelah and the Bee.  They have bright green flash cards and even coasters featuring winning spelling bee words and their definitions.  It's like 10th grade vocab-quiz cram sessions all over again – and I love it! 

Interestingly enough, the movie is also "co-presented" by Starbucks.  According to this article as, Starbucks Entertainment President Ken Lombard said the film was chosen because it is "compelling and inspirational, it was very fitting with Starbucks from a brand perspective.  Lionsgate was the right partner. They are very innovative. We were very impressed with the quality of films they select."

I find the promotion especially fitting because I have long found Starbucks the perfect place to Scrabble – and hey JJP, now you won't even need to your cheat sheet.  Starbucks has provided that for you!


1 Comment so far
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their flashcards are so bootleg: they have the answers on the front!
but they did have one of the truly great words in those stacks: pococurante! woohoo!

Comment by Julia

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